Leadership
More than most leaders realize. They share the same DNA: lean thinking, data-driven decisions, systematic experimentation, outcome focus. Build products users love, find the people who need them, systematically grow the business—it’s the same lean methodology applied across different contexts. Most leaders specialize in one. I bridge all three.
Growth breaks in different places — sometimes product, sometimes marketing, often the gap between them. The value is seeing where the funnel actually breaks and pulling the right lever.
I bring 360° leadership across strategy, mindset/process, and people. Not just delivering outcomes, but building high-performing teams with sustainable capabilities that continue driving impact from product-market fit through scale. I stay hands-on with AI—using it daily to accelerate insights, experimentation, and execution.
I provide Product, Growth, and Marketing leadership to startups and scale-ups—from VP roles to C-level (CPO, CMO).
Available for: fractional, interim, project based, or full-time engagements.
Recent roles:
VP Marketing at Zebra BI (B2B SaaS)
VP Product at Raketech (iGaming)
CPO at FanTeam (iGaming)
Lead PM at LeoVegas (iGaming)
Head of Web Acquisition at Funnel (B2B SaaS)
Product Leadership
Building products users love through lean/agile teams that discover, validate, and deliver outcomes—not just features
Growth Leadership
Systematic full-funnel optimization through high-tempo experimentation, data-driven insights, and friction reduction
Marketing Leadership
Transforming marketing from cost center to revenue driver through systematic, outcome-focused approaches
I provide product, growth, and marketing leadership to two types of organizations—those launching something new and those scaling what exists. Different challenges, different approaches, same foundation: lean and agile mindset, data-driven decision-making (data → insights → actions), and building teams with capabilities that sustain impact. Best fit: $1-20M revenue companies with existing teams ready to level up.
Startups finding product-market fit, validating initial channels, and establishing market messaging through lean startup principles focused on early learning and rapid experimentation. Scale-ups launching new products, entering new markets, or building new verticals from 0-to-1. Organizations moving from idea to validated traction through systematic discovery—testing assumptions across product, growth channels, and market positioning before scaling.
Organizations transforming teams from output to outcome focus—shifting from shipping features, running ad hoc work and chasing vanity metrics to driving revenue, retention, and measurable business impact. B2B SaaS with hybrid GTM motions (PLG + sales-led) optimizing product funnels and go-to-market simultaneously. Companies experiencing growth plateaus or declining conversions requiring systematic CRO and marketing operations maturity, and scale-ups building high-performing cross-functional teams with agile and lean culture and experimentation mindsets that sustain growth.
Developer turned PM turned product/marketing/growth leader—I bring a 360 approach spanning product, marketing, tech, and business, bridging technical teams, business stakeholders, and go-to-market in ways most leaders can't. Inspired by Marty Cagan, I focus on product (what to build), process (how to build it), and people (building teams and culture). My biggest strength: building high-performing teams with lean/agile culture that deliver business results through systematic approaches and strategic product decisions that differentiate from competitors. Data → insights → actions.
For Early Stage - Launching
You're moving fast but not sure what's working. I apply Lean Startup with lean mindset (AARRR, traction models) to find product-market fit through systematic learning and validation while minimizing risks, establishing product processes (discovery, roadmapping, prioritization) and building cross-functional teams with experimentation culture from day one—before bad habits form. 0-to-1 product launches, discovery processes, rapid validation, product-led growth foundations.
For Growth Stage - Scaling
Teams ship features stakeholders ask for, not business impact. I develop strategy using lean roadmaps connecting impact mapping to OKRs and transform feature factories into outcome-focused teams through agile maturity beyond ceremonies to genuine culture shifts. I establish cross-team collaboration across the organization (product, engineering, design, marketing, sales), leverage data-driven tools to accelerate insights-to-action, and focus on delivering user value—finding the "aha moment" where your product clicks for users, systematically optimizing conversion across the full user journey, improving retention, while driving measurable business results.
What makes this work?
I build team capabilities—not just deliver strategy. Cross-functional leadership, experimentation cultures, lean/agile mindset—creating sustainable impact. Great teams deliver great products that users love and businesses profit from.
Growth spans the entire user journey: marketing website → product onboarding → activation → retention → monetization. I work with dedicated growth teams OR growth embedded in product/marketing functions. Using AARRR to identify bottlenecks and optimize where it matters most, I drive systematic funnel optimization, high-tempo experimentation, friction reduction, growth mindsets, mobile optimization, and payment flow improvements. Data → insights → actions.
For Early Stage - Launching
You're finding some traction but channels feel random and costs are unclear. I establish growth foundations through AARRR measurement and cohort analysis, systematic channel experimentation to validate what works, early conversion optimization, and building teams with experimentation mindset and efficient customer acquisition from the start. Finding initial traction, validating channels, establishing measurement infrastructure.
For Growth Stage - Scaling
Growth plateaus anywhere in AARRR—declining website conversions, poor onboarding, activation drop-offs, retention issues. I treat both marketing website and product as products requiring continuous iteration with lean/agile growth mindset. Full-funnel optimization through high-tempo experimentation, paid and organic channels, friction reduction, trial-to-customer conversion with lifecycle marketing, payment and checkout optimization, mobile experience refinement (where majority of users convert), and cross-product engagement to maximize lifetime value (LTV)—not just acquiring users but activating them across multiple products or verticals. I establish cross-department collaboration (marketing, product, sales, data) for continuous improvement, use AI and data analytics to rapidly turn insights into experiments and experiments into optimizations, connecting performance to revenue through systematic compounding improvements—small monthly gains multiply into significant annual growth.
What makes this work?
I don't just optimize your funnel—I build team capabilities that keep optimizing it. Experimentation cultures, systematic testing frameworks, growth mindsets—creating sustainable momentum. Great growth teams turn insights into action, experiments into learning, and learning into revenue.
I help marketing organizations—spanning product marketing, content marketing, demand generation, and brand—transform from ad hoc execution to strategic revenue driver that generates new business. My biggest strength: building high-performing marketing teams with growth mindsets, build-measure-learn cycles, and systematic approaches that deliver business results. Whether you run sales-led, product-led, or hybrid GTM motions, I balance quality with quantity, treat websites as products, build thought leadership, and align marketing with sales around shared revenue goals. Data → insights → actions.
For Early Stage - Launching
You need positioning, initial messaging, and channels to generate first customers. I establish foundations through customer-first content strategy (outside-in, not inside-out) attracting active buyers, product marketing frameworks (positioning, messaging, GTM), initial demand generation with SEO and paid channels, marketing automation setup, brand foundations, and early measurement to prove what works before scaling.
For Growth Stage - Scaling
Marketing operates in ad hoc mode, product launches lack strategic GTM, or teams work disconnected from Sales and Product. I restructure to customer journey alignment (AARRR), implement website-as-product optimization with lean/agile mindset, and build marketing operations at scale integrating product marketing, demand gen, content, SEO, CRO with unified measurement and attribution—establishing build-measure-learn cycles where teams continuously monitor performance and iterate based on data. I map and optimize content systematically throughout the buyer journey moving prospects from unaware to ready-to-buy. I establish thought leadership through strategic content and external presence (speaking, community building) and create cross-team collaboration where marketing teams work together on integrated campaigns rather than silos. I establish cross-functional alignment (Marketing/Sales/Product/RevOps) around shared revenue targets, scale organic (SEO, content) and paid channels for quality pipeline, and use AI and data analytics to accelerate insights-to-action. I connect every marketing activity to revenue—shifting from vanity metrics to qualified pipeline and closed revenue.
What makes this work?
I build marketing capabilities that drive sustainable new business revenue. Product marketing excellence, experimentation cultures, growth mindsets, build-measure-learn cycles, thought leadership, systematic execution, team collaboration, sales-marketing alignment—creating teams that launch strategically, stay on top of performance, move prospects through the entire journey, and turn awareness into qualified demand into revenue.
Organic Traffic Growth YoY
Session→Trials up MoM last quarter
€41m to €68m growth - Sportsbook contributor
CRO Compound (in 4 months) - 75k monthly sessions
Final 2 months, showed great PLG Logos uplift
Product Launch - Sports betting - became key revenue driver for iGaming company
Zebra BI, Raketech, LeoVegas
Based in Florence, Italy • Serving companies globally • Available for travel
Fractional (Executive) Leadership (CPO, CMO, VP Product/Marketing/Growth): €10,000-20,000/month based on involvement
Interim options for full-time temporary leadership
3-month minimum engagements
Reserved capacity tailored to your needs
6+ month partnerships for sustained impact
Project & Value -based services
Custom project scope with fixed pricing based on complexity and requirements
Value-based options with base fee plus performance incentives
Results-oriented approach focusing on ROI
Strategic advisory sessions
€160 per hour for individual sessions
Volume discounts available for larger commitments
Frameworks & Workshops: Custom pricing
Explore how my executive leadership or advisory services can address your specific challenges.
No pitch, no pressure—just honest conversation about what you need.
Contact Me
Ola Wallin
+39 348 843 9295
hello@olawallin.com
LinkedIn